Compare · Dealer Car Search
Motorvar and Dealer Car Search, compared honestly.
Dealer Car Search and Motorvar are built for different jobs. Here is an honest look at both, with every Dealer Car Search fact taken from its own website and linked to the page it came from.
Who each one is for.
Motorvar
Independent used-car lots that want each car's costs, recon, listing, leads and deal on one record, with every feature at one monthly price, and that handle financing paperwork somewhere else.
Dealer Car Search
Dealer Car Search sells dealer websites, internet advertising and lead management to car dealers. Its site also links to the Frazer dealer management system. Source: Dealer Car Search home page
Side by side.
| Topic | Motorvar | Dealer Car Search |
|---|---|---|
| Price model | One plan price covers every feature. Lot $99 a month (one rooftop, up to 5 people), Dealership $199 (one rooftop, as many people as you need), Group $349 (two rooftops, plus $149 for each one after). | Plan pricing is not published. The only price on its products page is $6 for each vehicle posted to Craigslist. Source: Dealer Car Search products |
| What's included | Inventory and recon, car pages and your storefront, a website feed and embed, leads and follow-up, deals with paperwork checklists, a buyer's order, odometer record and Buyers Guide worksheet, reports and CSV exports, and team roles. | Mobile-first dealer websites with over 60 design templates, internet advertising that sends your inventory to classified sites, and lead management with a CRM, a mobile app, call tracking and other products. Source: Dealer Car Search home page, Dealer Car Search products |
| Per-transaction fees | None. Nothing is charged per deal, per lead or per listing. | Not published as such. The products page lists a $6 charge for each vehicle posted to Craigslist. Source: Dealer Car Search products |
| Contract and cancelling | Month to month. Cancel anytime; your plan runs to the end of the month you've paid for. Then the account is read-only for 30 days so owners can download every record, and after that its data is deleted. | Contract length and cancellation terms: not published. |
| Free trial | 14 days free. The owner adds a card to start, and cancelling before day 14 costs nothing. | Not published. The site offers a demo request. |
| Platform | Any web browser, on a Windows PC, a Mac, a Chromebook, a tablet or a phone. | Leads are reachable by PC, phone or tablet, and a free phone app is available in the Apple and Google Play stores. Source: Dealer Car Search lead management |
| Import or migration | CSV import for cars, customers, leads and past deals. Every row is checked before anything is saved, and an inventory import can be undone. | How to move your records out or in isn't published. Its lead system accepts third-party leads sent as ADF-format emails to a unique address. Source: Dealer Car Search lead management |
When Dealer Car Search is the better fit.
- You want a dealer website built for you from one of its design templates. Source: Dealer Car Search home page
- You want your inventory sent to many classified sites, and a Craigslist posting tool. Source: Dealer Car Search home page, Dealer Car Search products
- You want text messaging on your website, 360-degree spin photos, call tracking or a Facebook Messenger connection. Source: Dealer Car Search products
- You run Frazer as your dealer management system and want a website company whose site links to it. Source: Dealer Car Search home page, Dealer Car Search products
Motorvar doesn't do these. It has no hosted dealer website, no text messaging, no 360-degree photos and no call tracking, though it gives you a feed and an embed for the website you already have. It can run alongside Dealer Car Search, or on its own.
How to switch from Dealer Car Search.
Cancellation terms and how to export your records are not published by Dealer Car Search, so ask them in writing, and get your inventory and leads out before you cancel.
Then bring your records into Motorvar in this order: cars, customers, leads and past deals, as CSV files that use our template's column names. Motorvar checks every row before it saves anything, and if an inventory import goes wrong, you can undo it.
How moving to Motorvar worksQuestions about Dealer Car Search and Motorvar.
Can Motorvar do everything Dealer Car Search does?
No. Motorvar has no hosted dealer website, text messaging, 360-degree photos or call tracking. If you need those, keep them with Dealer Car Search and use Motorvar for inventory, recon, listings, leads and deals.
Can I keep my Dealer Car Search website and use Motorvar?
Yes. Motorvar gives you a website feed and embed, so your cars can show on a site you already have. Whether Dealer Car Search can take that feed isn't published on its site, so ask them first.
Source: Dealer Car Search home page
Can I try Motorvar before I switch?
Yes. Every plan starts with a 14-day free trial. Tell us about your lot on the free-trial page and we'll set it up with you. The owner adds a card to start, and if you cancel before day 14 you pay nothing.
Facts from Dealer Car Search's website, checked October 2026.
Every Dealer Car Search fact on this page comes from Dealer Car Search's own website. "Not published" means we looked there and found nothing. Prices and terms change, so check their site before you decide.
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