Product
A car's record starts the day you buy it. Recon, its web page, its leads and the deal all go on that record, so the car's page on Motorvar shows the price your team set and the deal starts with the right buyer and car.
2019 Silverado 1500 LT
1GCUYDED0KZ158821
Example record
| 2019 Silverado 1500 LT#4417 | Front-line ready | 6d |
| 2020 F-150 XLT#4421 | In recon | 4d |
| 2021 Camry SE#4425 | Acquired | 2d |
Every car has a status, a recon stage and a list of jobs with the people doing them. You can see how long it has been on the lot and what it's costing you to hold.
More about inventory and recon2019 Silverado 1500 LT
Asking price
$26,900
Publish a car and it gets its own page with photos, the price and ways to reach you. Your storefront lists every car you publish, with search and filters.
More about online listingsNew 2
Contacted 1
Appointment 1
Each lead is tied to the car they asked about and labeled with where it came from. You can see who's working each lead, and Motorvar emails eligible leads for you when nobody has been in touch.
More about leads and follow-upOwners and managers only
A deal can't close until its required paperwork is done, and buyers can send their documents from a phone. The deal page also works out the totals and prints the buyer's order.
More about deals and paperwork| Month | Units sold | Front gross |
|---|---|---|
| Aug 2026 | 14 | $31,240 |
| Sep 2026 | 17 | $38,905 |
| Oct 2026 | 6 | $13,480 |
Sales, aging, recon spend and lead sources are worked out from what your team already records. Owners and managers can export records to CSV at any time.
More about reports and exportsEach person's role decides what they can see and change. On every car and deal, gross and costs stay hidden from salespeople, recon and office staff.
More about team and rolesDecode the VIN and enter what you paid and the asking price once, and every later step uses those numbers.
What you spend on recon comes off the car's projected gross, and off the deal's front gross when it sells.
When you publish the car, its page shows the price from the record, so the car's page and the lot agree.
When a shopper asks about the car from its page, Motorvar creates a lead on that car and records where the shopper came from.
When the lead is won, the deal starts with that buyer and that car.
Close the deal and the car is marked sold and its page comes down. If you've added your Google review link and the buyer has an email address on file, they get a review request unless they're marked do-not-contact.
Take photos with the phone's camera and they go straight onto the car. Phone numbers are tap-to-call, lists rearrange to fit a small screen, and you can add Motorvar to your phone's home screen with its own icon.
Merchandising
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